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First of all, each of them has their own consumer groups. More middle-aged people may be more interested in the traditional way because they are at ease to see the products by themselves. The latter one is favored by most 80s and 90s generation, which can meet their pursuit of fashion. Secondly, they have their own advantages and disadvantages. If you buy glasses from the local optical store, you can see the eyeglasses with your own eyes. And you can try on glasses from one to another. The salesperson will recommend some to you depending on your features. In this way, you can communicate with the owners directly and even make some bargains until you get your satisfying one. But its office hours are limited, which is not suitable for some busy persons. However, eyeglass store online can make up for its weak points. It is open without the limitation of time and places. And there are the whole collections of almost all brands, both at home and abroad. As many brand names like to advertise their products on the website, eyewear users can get the latest designs as well. What attract the customer most is its cheap prices. Usually, they are half cheaper than the local optical stores. Besides, buying eyewear online can have time-saving without shopping everywhere. Until now, both of the two ways are important because they are set for different consumers. It will be better if retailers can combine with their advantages.