The fact is that in technical terms, it would

Does that make any sense to you? If not then here is one way to look at it. Your computer is in fact artificial intelligence. It for instance can do a math problem in much the same way your brain can. It can also store the results in a memory bank, in the same way your brain can.

So these machines use artificial vision, and even have a memory where they store information about colours. They in fact make it possible to deal with colors in a digitized language that can be stored, processed, and transferred.

It's amazing technology because if you stop to think about it colors play a huge part in marketing and manufacturing. Can you just imagine going shopping where there was no colour? A store where everything was plain white? Then what about food?

So there really is no arguing the importance of colors, and how they all fit together to influence our decision making processes. Now the irony of it all, is that in spite of their level of importance we as humans have no natural way of measuring or, communicating information about colors?

Imaging if you will a scenario where you had to describe the color teal over the phone to someone who had never seen it? Or what about logging hard market research data on colours, as it related to a product or, marketing scheme?

So when it comes to measuring and communicating information about things nuances like colour tones and gloss in particular, we can basically be compared to Neanderthals as they grunted and pointed to get their messages across to one another during the stone age.

This amazing new technology on the other hand allows for even the most complex colors, schemes, and even particulars like gloss to be broken down, analyzed, configured, communicated and stored. Instantly and accurately. It also makes possible a greater level of security with regards to colors that are used in any type of business commerce.

So now there is a wide range of colour measurement equipment that's designed to function on multiple levels in the consumer products research, design and manufacturing process. Even small hand held devises that can be used on an assembly line to gauge product colour uniformity levels.

In the end though, what colour measuring equipment does, is allow those who choose to use it to make far better use of colours in their business. It allows them to isolate out, and or create the very best options to suit their purposes. Then it allows for smooth and accurate implementation, communication and monitoring.